The first time I saw this TV commercial (TVC), my jaw dropped. A bodybuilder in his zebra stripes underwear was flaunting his biceps, triceps, pecs... and his armpits too. Thank God that he shaved.
This is the third TVC of Mocca.com, a website for online classifieds and community. It's first two TVCs though suggestive are not repulsive; this one is simply cheap taste. Without doubt, flashing of muscles and bulge on prime time is going to capture a lot of eyeballs. But not every tantalizing endeavor can be an Abercrombie's success. If the TVC's intention is to create an awareness of Mocca among gays by serving us 'beefcake', its marketing department failed terribly. Here are some views posted in the forum of a local gay site:
"How can they think of such a gross act that simply has not much taste?"
Posted by member, C1/1.
"And the worst is the beefcake...its kinda repulsive for me to digest."
Posted by member, Blaze.
"Some of my friends are freaked out by the bodybuilder."
Posted by member, Drenched.
"Quite gross the way he introduced the rooms/kitchen. Pretty awkward for a family commercial like this."
Posted by member, Topaz.
Of course, there are some gays who are blinded by muscles and delight themselves in the TVC. I love bodybuilders but I am a discerning admirer. Most gays have good taste in appreciating creativity. If we want eye candies, we know where to look for them.
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